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OVERVIEW

Design West Mode is the parent company of Suzanne Betro brand, SBetro brand, BTC Fashion and 3 directly owned factories. It is headquartered in Guangzhou, China, the hub of a vast apparel resource and supply chain.

Design West Mode is certified by Intertek for Workplace Conditions Assessment inspection. As a member of Sedex, Design West Mode is committed to providing professional and safe working conditions for its employees.

The Suzanne Betro brand was established in 2009 as a specialty retail chain stores in China, currently there are 20 retails stores in China as well as 4 outlets in Singapore.

In August 2016, Suzanne Betro launched its first sales event on Zulily.com. Since then, it has expanded to 3 different sub-brands, Suzanne Betro Signature by Minnie, Weekend Suzanne Betro and Simple Suzanne Betro.

In June 2018, SBetro was launched as a trendy, ultra-feminine collection to the Design West Mode's portfolio. SBetro is sold on Shein.com, JollyChic.com, Gearbest.com, and many e-commerce platforms.

Design West Mode strives to utilize its knowledge in design, product development, sourcing and speed-to-market production to deliver fashionable apparel at great price to consumers all over the world.

 

MANAGEMENT TEAM

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Tong Lin

Design West Mode

CEO

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Suzanne Betro

Design West Mode

Design Director

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Terence Choo

Design West Mode

Singapore

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Minnie Yeh

Design West Mode

USA

PRESS

Data-Fueled Design is the Zulily way by WWD

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John Little Singapore Interview Suzanne Betro

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Zully Interviews Design West USA's Minnie Yeh

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