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OVERVIEW

Design West Mode is the parent company of Suzanne Betro brand, SBetro brand, Luukse brand, BTC Fashion and 3 directly owned factories. It is headquartered in Guangzhou, China, the hub of a vast apparel resource and supply chain.

Design West Mode is certified by Intertek for Workplace Conditions Assessment inspection. As a member of Sedex, Design West Mode is committed to providing professional and safe working conditions for its employees.

The Suzanne Betro brand was established in 2009 as a specialty retail chain stores in China, and in Singapore in 2015.

In 2016, Suzanne Betro launched its first sales event on Zulily.com. Since then, it has expanded to 4 different sub-brands, Suzanne Betro Signature by Minnie Y., Weekend Suzanne Betro, Suzanne Betro Dresses, and Simple Suzanne Betro. Suzanne Betro is exclusive to Zulily.com in USA since 2020.

In 2021, Suzanne Betro launched its first licensee, Suzanne Betro Footwear on Zulily.com.

In June 2018, SBetro was launched as a trendy, ultra-feminine collection to the Design West Mode's portfolio. It is exclusive to Shein.com.

In 2019,Luukse was launched as a young, casual collection to multiple e-commerce platforms.

Design West Mode strives to utilize its knowledge in design, product development, sourcing and speed-to-market production to deliver fashionable apparel at great price to consumers all over the world.